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Leaders: Are you considering 'Pro Bono' work as a way to enter new markets?

Providing pro bono work in market areas where you believe your company has potential to expand can do a lot to posture your company for change. Pro bono work can allow you to support charities or advocacies that you care about, while testing out new products, services, or processes. You can experiment with a much lower risk, serve the community, and test your company’s aptitude to do new kinds of work. In some instances, the pro bono work can help your company at tax time. The lessons learned can be applied in your company as you change to meet new market challenges. Look for opportunities to experiment and contribute in your community!