Fostering Excellence
Bringing out the best in each of us

Are you maintaining market awareness?

The foundation of achieving organizational optionality is maintaining market awareness. Attending your industry’s conferences and following competitors on social media will help you understand what is changing in your industry. Additionally, reading books in your field as well as following trends discussed in industry journals is critical. Maintaining this market awareness will inform all the other deliberate steps you take to ensure your company is agile enough to respond to market changes. Leaders are readers!